How can you make a news story about a speech more interesting and informative?

Let’s be serious; how often are political speeches just incredibly boring?  There so much fluff put in to make acceptable that often the key facts that you want to hear just get lost in the shuffle.  Reporters who cover these speeches face the task of reporting the speech to the public which isn’t always easy. 

There are a few ways that you can jazz things up a little and make these reports more appealing to your audience.

One technique is to draw the audience in with a catchy hook.  Take a highlight of the speech and format it in a way that gets the audience’s attention.  Listeners or viewers will see this and want to read more into what the speaker has to say.

Another way is by using language that is easier to understand.  Often is the case in major speeches that language used is more sophisticated and difficult for average people to understand.  Once you have the audience’s attention with your hook, you explain the details in ways that are more comprehendible.  By being able to translate what the speaker is saying into a format that is more audience friendly can make your story sound much more appealing.

Also, by including the key quotes and keeping everything in a conversational format, you will be able to maintain your audience throughout the story.